I am Doner launches Guinness mayonnaise to celebrate St Patrick's Day this March
- Erin Robb
- Mar 7, 2024
- 1 min read
I am Doner, the game changing better kebab brand is launching a St Patrick's Day Special from 1st March with their own-recipe limited edition Guinness mayonnaise!The brand has enlisted the support of Inbetweeners star and celebrity podcaster, James Buckley to spread the word in their first ever celebrity video campaign, where the star launches a competition with a grand prize of a trip for two to Dublin. Winners will experience a weekend away in the Irish capital soaking up the atmosphere of Temple Bar, visiting the Guinness Storehouse experience, complete with a personalised pint.
The grand prize draw will take place in the first week of April and weekly draws will select 50 winners of Kebab-inspired giveaways, from bottles of hot sauce and complimentary meals to branded tees and huge discount vouchers.
Simply visit your nearest I am Doner location and buy any meal for the month of March to receive a special lucky shamrock beer mat with entry details.
Check Out James video here.
The weekly prize list is actually the bit that tempts me most — hot sauce bottles and free meals are way more motivating than another generic “enter online” form. Also, please tell me someone on the team tried this mayo with chips first; that feels like the real test. Side note: I’d almost need a new outfit to justify a celebratory kebab run, which is why my brain jumped to StyleLookLab.
If the Guinness mayo ends up being good, I hope you keep it around past March — limited runs always create that “I should’ve tried it earlier” regret. The whole St Patrick’s theme is pretty playful without feeling too forced; totally unrelated, but the promo visuals made me think of those stylised filters people mess with, like a quick ghibli ai style thing.
Love the Temple Bar / Guinness Storehouse angle — it’s the kind of prize that sounds genuinely memorable instead of just “win cash” and forget it. I also like that the entry mechanic is tied to an in-store purchase (those beer mats always end up in my kitchen drawer); random aside, it reminds me of how directories like hrefgo get people to submit stuff via a simple prompt.
Curious how strong the Guinness flavour is in the mayo — stout can go bitter fast if it’s not balanced right. The whole “weekly draw + grand prize” structure feels like a neat way to keep people coming back through March; it’s almost like measuring the impact week to week with something as dry as a grading bell curve calculator.
James Buckley is such a specific choice for this kind of campaign, but it actually fits the slightly cheeky vibe. If the Dublin trip is real, I hope the weekly prizes include some kind of “try all the sauces” bundle — my brain loves collecting little rewards like that, the same way I end up chasing scores in BlockBlast.